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India's number one premium smartphone brand, making OnePlus in the second quarter consistently



one plus again number one smartphone brand

The OnePlus smartphone, which came just a few years back in the Indian market, has made its own place among consumers. In Premium Segment Smartphone OnePlus has always provided smartphones with state-of-the-art technology to its customers, which is why today Premium Segment has become OnePlus Number 1 company in the smartphone category.

According to a recent analysis of Counterpoint Research on the Indian smartphone market, the shipment of premium smartphones has reached the third quarter of 2018 (> US $ 30,000 / US $ 400). The reason for this increase is the lack of attractive offers available on premium smartphones and phone prices. Usually offers 0% EMI, Buybacks and Cashback customers in offers. These offers attract a large population, especially young people, who are being financially capable and growing as smart phone users. Simultaneously, premium segment smartphones, such as screen display, biometric security, dual camera, fast processor processor and artificial intelligence, are attracting consumers who want to upgrade from mid-segment smartphones.


Let's look at the smartphone market statistics:

• The premium smartphone's three top brands, Samsung, OnePlus and Apple's premium market share a share of 83 percent, compared to 88 percent a quarter ago.

• This reduction has come from the market of new brands like Vivo (Nex), OPPO (FindX), Huawei (Nova 3), Asus (Zenfone 5Z), LG (G7 + ThinQ).



• OnePlus is the top smartphone market with a 30 percent market share in the premium smartphone segment, due to the excellent Performance of OnePlus 6 smartphone. OnePlus users themselves have been advised to buy it and effective Media Strategy has helped OnePlus to reach new users.

• In just 5 months of launch, OnePlus 6 will be the best-selling flagship model of this brand.

OnePlus is increasing its point of sale through offline stores in selected cities across the country. In this way these premium smartphone brands will be able to reach as many people as possible.

• Samsung is in second place with 28 percent market share in the premium segment. At the same time, Apple is in the premium smartphone segment with 25 percent share.


• Samsung has been in the market since some of the phones launch, but OnePlus's sophisticated technology and premium looking smartphones have managed to attract users.

• If talking about the best-selling smartphone in the premium smartphone segment, OnePlus's OnePlus 6 market seems to be knocking out the rest of the brands. After OnePlus 6, Samsung Note 9 and Galaxy A8 in the premium segment have become popular among consumers in the Star market.


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